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What is ROE?? ROA?? ROR ??

Return On Equity (ROE)
Identifies The Value Relative To The Invested Capital Represented By A Company’s Profits – Its Profitability

A business that has a high return on equity is more likely to be one that is capable of generating cash internally. For the most part, the higher a company's return on equity compared to its industry, the better.

Formula for Return on Equity
The formula for Return on Equity is:

Net Profit ÷ Average Shareholder Equity for Period = Return on Equity

Return On Assets (ROA)
Identifies The Degree To Which The Company Is Able To Earn A Spread On Asset Accumulation Business 
 
If a company has a ROA of 20%, it means that the company earned $0.20 for each $1 in assets. As a general rule, anything below 5% is very asset-heavy (manufacturing, railroads), anything above 20% is asset-light (advertising firms, software companies).

Return On Revenue (ROR)
Identifies The Degree To Which The Company Is Able To Convert The Business (Revenues) Into Profits 
 
A measure of a corporation's profitability, calculated as net income divided by revenue.

Return On Revenue (ROR)
Investopedia Says
Investopedia explains Return On Revenue - ROR
The ROR is useful in comparing the profitability of a company from year to year. Intrinsically, the difference between net income and revenue is expenses, such that an increasing ROR implies less expense for higher net income.
 

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