Written by Lam Jian Wyn
Thursday, 18 March 2010 13:46
KUALA LUMPUR: The newly-launched Persona Elegance 1.6 litre sedan is expected to boost overall Proton car sales by 8% in the 2010/2011 financial year, said PROTON HOLDINGS BHD [] group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir.
"The introduction of the Persona Elegance is expected to increase monthly sales of the Persona to at least 4,000 units per month and contribute to 48,000 to be sold over the next 12-month period, representing an 11% increase over the last 12-month's performance," he said at the unveiling of the car on Thursday, March 18.
It will replace the Persona SE, which the mid-sized sedan model currently holds a 35% market share of cars in its class, according to Proton. Prices start from RM46,499 on- the-road (OTR) or the manual transmission base line type to RM59,499 for the high line type.
With a monthly average sales volume of 3,600 units, Proton has sold 102,914 units have been sold since August 2007. As at February this year, there has been 6,898 bookings.
The model is available in base, medium and high line variants. The base and medium line types come with either a four-speed automatic transmission or a five-speed manual transmission, while the high line type only comes with automatic transmission.
The enhanced model sports redesigned headlights and rear LED combi lights, a more pronounced front grille fascia, new upholstery, meter combi fascia, and door mirrors with built-in turn indicators.
The base line and medium line types come with twin front airbags and full body-kit, while the high line type comes with leather seats.
OnTheRoad Price(Peninsular Malaysia)
Persona Base Line (Manual) : RM46,499.00
Persona Base Line (Auto) : RM49,499.00
Persona Medium Line (Manual) :RM52,999.00
Persona Medium Line (Auto) : RM55,999.00
Persona High Line (Auto) : RM 59,499.00(Only available in Auto Transmission)
Variants Colour
Genetic Silver
Tranquility Black
Bronze Garnet (New Colour)
Chiffon Green (New Colour)
Brilliant Red(Only available for model High Line)
Change items for Persona Elegance?
Styling
Rear Spoiler ( Medium Line & High Line)
Rear garnish furnishing
Head Lamp & LED rear combi lamp
Front,Rear & side skirting ( Medium Line & High Line)
Radiator Grill
Front Fog Lamp ( Medium Line & High Line)
Door mirror with turn lamp signal
Door handle furnishing
Alloy Rim ( Medium Line & High Line)
Door Handle
Upholstery : New seat fabric ( Base Line & Medium Line) & Leather seat (High Line Only)
New Body Colour:Chiffon Green & Bronze Garnet.
Specification
Radio CD & MP3 Player with USB
Meter combi fascia
Navigator(Medium Line & High Line)
Multipurpose container (Medium Line & High Line)
Luggage Tray ( Medium Line & High Line)
