By Diane Cass, eHow Member
You must use a keyword tool, like Google Adwords Keyword Tool, in order to find the right keywords to use when writing your article. It can make all the difference in the amount and quality of the visitors you receive to view your article. I am going to take you through a step-by-step process, that I actually used, to research one of my articles using the Google Adword Keyword Tool.
InstructionsThings You'll Need:
Open another tab on your browser
Step 1 Google Adwords Keyword ToolOpen another tab on your browser and go to Google Adwords Keyword Tool at this address: https://adwords.google.com/select/KeywordToolExternal
You must use a keyword tool, like Google Adwords Keyword Tool, in order to find the right keywords to use when writing your article. It can make all the difference in the amount and quality of the visitors you receive to view your article. I am going to take you through a step-by-step process, that I actually used, to research one of my articles using the Google Adword Keyword Tool.
InstructionsThings You'll Need:
Open another tab on your browser
Step 1 Google Adwords Keyword ToolOpen another tab on your browser and go to Google Adwords Keyword Tool at this address: https://adwords.google.com/select/KeywordToolExternal
You will be reading this article and following these instructions on the Google Adword Keyword Tool on the other tab.
Step 2 Google Adwords Keyword ToolConduct a search for keywords having to do with how to give an apology. Type in the words "How to Apologize" in the Keyword Box. Enter the security word (you will have to do this occasionally if your session times out). Click on "Get Keyword Ideas"
Step 3 Google Adwords Keyword ToolLook at the first item in the table that appears. It is the words "How to Apologize", in the first column. The second column shows the amount of advertisers competition for those words. The third column has November's search volume. The fourth column is the Average search volume for a 12 month period. That means that 27,000 people are looking for those words every month. That's a pretty good number
Step 4 Google Adwords Keyword ToolLearn a trick that will help you earn more when those visitors come to view your article. You are hoping that they will click on one of your ads, as that is how you earn money...plain and simple. The more those advertisers are paying for those ads, the more you get paid. See that little box above the table that says "Choose Columns to Display"? Click on the arrow and it will show you a list of columns that can also be included on your table
Step 5 Google Adwords Keyword ToolCLICK ON "Show Estimated Avg CPC". That will bring up a column that shows money amounts. CPC is Cost Per Click. That is the amount of money an advertiser is PAYING if someone on viewing your page CLICKS on their ad. You get a portion of that click. Think of it as renting space on your article page for advertising. See the number that came up with my search words? The advertisers are only paying .05 cents per click. That's terrible. I don't want that! I want a higher paying CPC. What can I do?
Step 6 Google Adwords Keyword ToolFind related words. Looking down the list of other suggested keywords and phrases, you will see that none of them are paying very well. Let's think of other words to use that would mean the same thing as "apologize". Let's try, "Say You're Sorry" Put "Say You're Sorry" in the keyword search box and click "Get Keyword Ideas". What comes up now? Nothing for my exact words, but look below at "Additional Keywords to Consider". Wow, some of those are paying much better. How can I adjust my keywords to take advantage of those higher paying ads?
Step 7 Google Adwords Keyword ToolClick on the Heading of the column "Estimated Avg CPC". It will order everything from lowest paid to highest paid. Click on it again and it will reverse the order.
Step 8 Google Adwords Keyword ToolAnalyze the words. Since the words "Say You're Sorry" didn't work good, but Sorry seems to be a good word, Let's try a new keyword search. Type in "Say Sorry", and do a new search. BINGO! The CPC still isn't great money, but it's better AND it has more searchers...110,000
Step 9 Google Adwords Keyword ToolCongratulate yourself. That's how you use Google Adwords Keyword Tool to figure out what keywords to use. There are lots of other things you can do with this tool, but you have the basics now to improve your traffic flow and earn more for your articles. Use Google Adwords Keyword Tool every time you write an article
Step 2 Google Adwords Keyword ToolConduct a search for keywords having to do with how to give an apology. Type in the words "How to Apologize" in the Keyword Box. Enter the security word (you will have to do this occasionally if your session times out). Click on "Get Keyword Ideas"
Step 3 Google Adwords Keyword ToolLook at the first item in the table that appears. It is the words "How to Apologize", in the first column. The second column shows the amount of advertisers competition for those words. The third column has November's search volume. The fourth column is the Average search volume for a 12 month period. That means that 27,000 people are looking for those words every month. That's a pretty good number
Step 4 Google Adwords Keyword ToolLearn a trick that will help you earn more when those visitors come to view your article. You are hoping that they will click on one of your ads, as that is how you earn money...plain and simple. The more those advertisers are paying for those ads, the more you get paid. See that little box above the table that says "Choose Columns to Display"? Click on the arrow and it will show you a list of columns that can also be included on your table
Step 5 Google Adwords Keyword ToolCLICK ON "Show Estimated Avg CPC". That will bring up a column that shows money amounts. CPC is Cost Per Click. That is the amount of money an advertiser is PAYING if someone on viewing your page CLICKS on their ad. You get a portion of that click. Think of it as renting space on your article page for advertising. See the number that came up with my search words? The advertisers are only paying .05 cents per click. That's terrible. I don't want that! I want a higher paying CPC. What can I do?
Step 6 Google Adwords Keyword ToolFind related words. Looking down the list of other suggested keywords and phrases, you will see that none of them are paying very well. Let's think of other words to use that would mean the same thing as "apologize". Let's try, "Say You're Sorry" Put "Say You're Sorry" in the keyword search box and click "Get Keyword Ideas". What comes up now? Nothing for my exact words, but look below at "Additional Keywords to Consider". Wow, some of those are paying much better. How can I adjust my keywords to take advantage of those higher paying ads?
Step 7 Google Adwords Keyword ToolClick on the Heading of the column "Estimated Avg CPC". It will order everything from lowest paid to highest paid. Click on it again and it will reverse the order.
Step 8 Google Adwords Keyword ToolAnalyze the words. Since the words "Say You're Sorry" didn't work good, but Sorry seems to be a good word, Let's try a new keyword search. Type in "Say Sorry", and do a new search. BINGO! The CPC still isn't great money, but it's better AND it has more searchers...110,000
Step 9 Google Adwords Keyword ToolCongratulate yourself. That's how you use Google Adwords Keyword Tool to figure out what keywords to use. There are lots of other things you can do with this tool, but you have the basics now to improve your traffic flow and earn more for your articles. Use Google Adwords Keyword Tool every time you write an article